Next Month, Our Sales Team Will Be Trained, Coached, and Tracked by AI
- Peeter Altpere
- 4 days ago
- 3 min read
Next month we start using something I’ve been building for months.A new sales team — not just new people, but a new concept of how the work happens.A system around them — one that coaches, trains, and assists each salesperson based on their profile, knowledge, learning style.
It’s already built. Now we see how it works.
I’ve built sales teams in Europe, the US, Africa — and I’ve learned that coaching and transferring real sales ability takes time.It doesn’t happen in one week. It comes from day-to-day work, real mistakes, real pressure.
So I started asking myself:How do I actually transfer experience?Not just information or checklists, but what’s inside me — the hours and years of sales conversations, reactions, patterns, and decisions I made without even realizing it.
How do I help someone find that edge — when I’m not in the room?How can I help them follow up better, engage with clients smarter, recover from rejection faster, and not get lost in their own head?
I don’t want to micromanage.I don’t want to explain the same thing ten different ways to ten different people.And I don’t have months to coach everyone one by one.But I also don’t want chaos.
I need people to feel supported — without becoming dependent.I want a system that reflects, teaches, and adapts — not just monitors.I want a dynamic support layer that lives inside the workflow — not above it, not beside it, but inside. Where decisions are made, where hesitation creeps in, where the sale either lives or dies.
So I built my own version of myself — as a coach.Not a chatbot.Not a CRM plugin.Something that reflects how I think.That:
carries my logic.
sees things the way I see them.
steps in when focus drifts.
reframes weak messages.
and holds the company’s vision and targets — even on rough days.
It doesn’t just observe what’s happening — it intervenes. Quietly. With logic. It suggests when tone needs tightening. It flags when responses become passive. It reminds when someone’s outreach has lost momentum.
And it’s not static. The more we use it, the more it learns. About the cadence of our days, the emotional cycles of the team, the common failure patterns in B2B sales cycles. It doesn’t just optimize messaging. It tracks drift.
Because one of the most dangerous things in sales isn’t lack of effort — it’s subtle misalignment. A trainee who starts strong, then softens. A closer who loses edge midweek. A great follow-up that gets delayed 24 hours too long.
That’s what the system sees.That’s what it reflects.
It’s not here to replace people but to stay close — in the way I would do it myself, but without burning out.It acts like a cognitive multiplier. A second layer of attention.
What I need now isn’t only about scaling.It’s about clarity and repetition that doesn’t drain energy.It’s about creating a learning feedback loop that sharpens instinct, not just knowledge.
So now we test it — not as a product, but as a system for holding focus, feedback, follow-up…without me needing to be everywhere at once.
SalesAgent doesn’t just deliver data. It delivers friction points. It notices when a salesperson switches from confident assertions to qualifiers. It flags linguistic drift — when someone who used to say “Let’s get started” now says “If you’re interested…”
And if it works —what I’m scaling isn’t outreach.
It’s cognition.
And that’s what I actually care about.
This system is called SalesAgent.It’s an internal AI layer that supports my team in real time —through daily feedback, message support, resonance tracking, drift alerts, and cognitive coaching.
Built inside GPT.Trained on how I think.Trained on my experience, my views, my understanding —to align not just with today’s targets, but with our short term goals and long-term 2035 vision.
It listens to our conversations. Not to spy. To support. To surface
patterns. To notice what we’ve normalized — and ask if we should.
It doesn’t scream when something’s wrong. It nudges. It mirrors. And it learns.
It will be an amazing time. I’m super excited.Let’s see what happens next.
